Images are the first thing your customers see when looking at a product page, and those first few seconds can be crucial in determining if the product is what they are looking for. Why images are so importantīefore we jump in, it’s important to understand why images can have such a big impact on your store. In this guide we’ll go through the most important concepts for you to understand regarding your images, and show you how you can begin implementing tips to increase conversion – right now.
It is often seen as low priority, and thus forgotten.īut if you want to improve your conversion rate, your customer engagement, your loyalty and your lifetime value –– well, you need to start by paying more attention to your imagery. Yes, images are one of if not the most important asset for your ecommerce store.Īnd yet, too often they are neglected –– store owners completely forgetting to optimize images for web.īecause optimizing your images for the web is just one additional step in a never ending to do list. The truth about image optimization, speed & your bottom line On average, BigCommerce stores use 2-5 apps. Platforms like BigCommerce alleviate these issue for you by:īuilding in more functionality to the platform. Way too large of images that are not optimized for screen size. Way too much javascript often caused by too many apps and not enough built-in to your site. In January 2018, the company announced that mobile search algorithms will begin to take page load speed into account beginning July 2018.Īnd there are 2 things that slow down page load speed: What is Google’s Speed Update?ĭespite image-less AdWords, Google is heavily invested in your brand and product images as well. And Google AdWords is often the most expensive PPC you’ll have. In fact, the only thing you don’t use images for is Google AdWords. Only video matches the picture’s power in this respect. Often times, brands get caught up on overthinking a logo – spending days, weeks or even months before they launch a great idea just trying to figure out what symbol is appropriate for a brand they haven’t even started yet.Īnd then, when it comes time to actually launching, way too many entrepreneurs spend much too little time focusing on great product photography and branded imagery.Īnd yet, imagery continues to be the catalyst of our era – the communication vehicle through which people understand value or disregard and move on to the next.
How much attention do you pay to your store’s image optimization?
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